ColorsĨ5% of buyers consider color as the main reason why they buy a particular item. This presents another opportunity to convince your subscribers. Thirdly, in the copy of the email’s CTA button, mention the benefit that your recipient will receive from clicking on it. For instance, a clothing brand would have a primary CTA that directs their reader to the main summer collection while the secondary ones would take them to the dresses, shirts, pants, and accessories pages. However, there should only be a single primary CTA button, while the other secondary ones must support it. Secondly, use multiple CTA buttons within a single email. The latter often appears spammy and can easily be ignored. Let’s get one thing straight when you want your audience to take action, include a CTA button instead of hyperlinked text. But including generic ‘Download’ buttons or worse, only hyperlinking text won’t do you any good. Use only those fonts in emails that display well across multiple email clients.Īs an email marketer, Call To Action or CTA buttons should be your favorite email design element since they directly impact conversions.Ensure the content is free from grammatical errors, jargon, and uncommon slang.Write in the second-person viewpoint to imitate a conversation.
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